Organics by Red Bull
Purfict was commissioned to create new, inspiring recipes for the re-launch of Organics by Red Bull, a new mixer with 100% natural ingredients. The campaign targeted both consumers and bartenders, requiring the delivery of something intriguing for each target group. We developed a concept of drinks ranging from simple ‘just adds’ with trending spirits to more ambitious creations with elements taken from modern bar techniques. These techniques were implemented in the form of fat washing, infusions and shrubs, successfully catering to connoisseurs and bartenders.
