Fine Cocktail Company

In close collaboration with CRPR (Centre de Recherché Pernod Ricard), Purfict was appointed the task of creating a RTD cocktail made out of premium spirits and natural ingredients, without any preservatives or colorants. Fine Cocktails was created through Purfict’s sensory lead and conceptual guidance to create the best-tasting bottled cocktails made with fresh ingredients only.

* Winner of the Pernod Ricard Kangaroo Fund 2013 * Winner of a Great Taste Award (UK) 2017 

wet goods design: purfict

design: pond design

Client: the absolut company