Absolutdrinks.com

The Absolut Company briefed Purfict on the new direction for the recipe platform absolutdrinks.com with the objective of making it more accessible to its audience. Moving away from a one dimensional, cold imagery perspective, towards a more inviting and authentic feel, appealing to consumers on a human level. With over 400 drink images delivered, Purfict played a substantial role in making absolutdrinks.com become the most visited global drinks recipe platform with over 1M MAU. Images were posted across all Absolut Vodka SoMe platforms with more than 50K likes on Instagram alone. The Espresso Martini image produced for this project today ranks highest on Google search for “Espresso Martini”. 

agency: Sebton / Co

client: the absolut company