Absolut VODKA

Over the past decade, Purfict has been working closely together with The Absolut Company on developing a framework for how drinks strategies are built. For every assigned campaign, we have created a number of new recipes, ranging from ‘easy to make’ drinks for end-consumers to intriguing and innovative cocktails for bar professionals.

Projects include: Absolut Watermelon, Absolut Lime, Absolut Grapefruit, Absolut Oak, Absolut Raw, Absolut Extrakt, Absolut 100 and multiple End Of Year campaigns, to name a few.